When you publish photos on social networks you won’t always get the same number of “Likes”—that’s normal. It’s worth noticing, though, that the most successful photos on sites like Instagram tend to have one thing in common: color. Visual impact is a crucial element of photography and its reflected in the number of Likes a photo gets. So, do you want to know which color is best at grabbing viewers’ attention online?

According to a study done by Curalate, images with blue tones receive the most interactions on Instagram. The specialized visual analysis study aimed to quantify the visual impact of colors on the photo platform, which has become basically synonymous with the mass viewing of photography. The study examined more than 8 million images on the social network and showed that images in which bluish colors predominate capture the most attention among users, generating 24% more Likes than images with warm tones like red and orange.

For example, if we were to publish the two photos below on Instagram, the image on the left would manage to attract a higher number of hearts from your followers. In addition, other factors to consider are that when a single tone predominates the image receives 40% more Likes than those that have several different colors, and those that users find most attractive have a level of saturation lower than 15%.

comparación fotografías color

In turn, images with more vibrant colors—between 20% and 40%—are apparently less attractive to the public, meaning that if you want to increase the number of Likes on your images you should choose low-saturation blue tones that cover 40% of the photo. We’re sure to start seeing ads that conform to these parameters in order to grab the attention and have a greater impact on consumers; this is especially true now that Instagram will begin integrating ads into its platform.

All this data is actually no more than the consequence of the application of psychology to color. Blue inspires confidence, calm, melancholy, and profound feelings, while warmer tones are related with stronger emotions that we often unconsciously try to avoid.

Another study related to the diffusion of photos has shown that the new system for displaying images in Twitter feeds has increased the number of clicks, retweets, and favorites on the social network. Until recently, in order to see content attached to tweets you had to click on the links, but now that these are automatically expanded the number of RTs has grown 150%, favorites have grown 89%, and clicks on these posts have increased 18%.

Although this phenomenon may be a result of the novelty of this new feature, images remain a key tool in any outreach strategy. Thus, if you want your photos or messages to reach the greatest number of people you have to combine both tactics, giving due consideration to both visual impact as well as the best way to publish them in your social networks.


  1. There iis very little to this game ‘ yet it remains great fun for filling short gaps
    in your day. Chemical treatment tablets must be used before the expiration date has been reached or else they become ineffective, so if in doubt,
    they should be thrown away and replaced. C:\Program Files\Steam\Steamapps\Common\Football Manager 2010\Tools\Editor.

  2. Particularly in the light that the soecialists who couod solve the issue had gone home an hour previously,
    and thhe company had no mechanism to recall their associates back into work at the
    end of their shift. The second phase invopves
    the explanation of EMDR treatment protocol and theory.
    Glance over it and make a snap decision about whether to send them your messwge or not.

  3. Pick off the rest of the basic soldiers, and then your allies
    wilol gang up on him and keep him staggered.

    The constant losing eventuaally bfoke their
    spirits and lopsided losses followed, so many
    that owner Jerry Jones fired coach Wade Phillips. Whhat iis
    it about flicks and the entire film industry that we like so much.

  4. Wonderful items from you, man. I’ve have in mind
    your stuff prior to and you’re just too wonderful.
    I really like what you’ve got here, certainly like what you’re saying and the way in which
    through which you assert it. You are making it enjoyable and you continue to take care of to
    stay it smart. I can’t wait to learn far more from
    you. This is actually a tremendous web site.

  5. It’s a shame you don’t have a donate button! I’d certainly
    donate to this superb blog! I guess for now i’ll settle for bookmarking and adding your RSS feed
    to my Google account. I look forward to new updates and will talk about this site with my Facebook
    group. Chat soon!


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.