Google just announced some important changes for its video platform with the arrival of two new paid services that will add exclusive features to the platform. YouTube Red will now be called YouTube Premium, while the variant focused on music will be called YouTube Music. We already know which countries will have it available and how much it will cost in each one.
YouTube Premium: replacing YouTube Red
On a functional level, it’ll be practically the same as before: ad-free browsing through the platform, the option to download videos to watch them offline, and background playing. Plus, you’ll have access to an exclusive catalog of videos that includes original series and movies. The example given in the ad is Cobra Kai, the sequel to the Karate Kid with the original actors and so far, it’s proving to be a success. In addition, the package includes all the services of YouTube Music, which we’ll explain below.
YouTube Music: the new competition for Spotify etc.?
YouTube Music brings an updated app and web client that offers access to an enormous music database. Keeping in mind the enormous number of illegal music platforms that drink from the YouTube fountain, it makes sense to channel all this potential into its own service. As far as features go, you have all the same as the premium video service including no ads, downloadable content, and background playback. Although the price is slightly less than it is for YouTube Premium.
Initially, YouTube Premium will be available in the same markets where Red already exists: USA, Australia, New Zealand, Mexico, and South Korea. After the official release on May 22, it will also reach Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the UK. However, this list will eventually be expanded to include more and more countries throughout 2018.