When Facebook bought WhatsApp on February 19th, the latter announced on their official blog that users wouldn’t notice any significant change in the service. However, the app has launched three new updates in a little over a month, first to allow users to hide their last connection time and then to pay the annual subscription on behalf of a friend. Now, the most recent version of WhatsApp has launched its first animated emoji.
The only change included in this update—at least for the moment—is that the red heart emoji is larger and beats when you send it on its own to any of your contacts. If, on the other hand, you add it alongside another icon or a phrase, you won’t see the animation; it will just look the same as always.
The rest of the collection has seen no changes, with the emojis remaining static, although the possibility cannot be discarded that the company is aiming to compete with LINE’s stickers—which form some 20% of the company’s income—particularly now that this rival will allow users to create and sell their own stickers in a special marketplace and receive a fifty-fifty split on the profits.