From the exotic Hong Kong, Frenzoo presents Fashion Empire, the game that lets you set up and manage your very own boutique. Organize your store, decorate it however you want, buy new outfits, serve your customers quickly and get ready to rub elbows with celebrities.

In Fashion Empire you’ll need to work your way up from the bottom, beginning with your own boutique in the middle of a shopping mall. At first, you’ll only have four walls, a cash register and a fitting room, but little by little, sale after sale, you’ll transform the small store into a thriving business that will open doors to the most exclusive fashion events.

Starting a shop

From San Francisco, you’ll travel to Las Vegas, Miami, Los Angeles and New York, while visiting prestigious showrooms and meeting the most influential people in the industry. However, in order to get to that point, you’ll have to work hard and use your earnings to invest in improving the look of your store and expanding your catalog full of clothing and accessories.

Fashion Spy providing fashion feedback

Of course, public image is of the utmost importance, so the first thing you have to do is create your character and dress her in different outfits. After all, you’re trying to sell the product and there’s no one better than you to show it off to the customers.

Customizing a character

With your profits, you’ll be able to order new garments (dresses, tops, pants, necklaces, etc.). You also have to make sure you have enough displays and racks so that your customers can choose and try on each outfit in the fitting room.

Character's wardrobe

How to order new designs in Fashion Empire

As you increase your level of expertise (and your budget) you’ll be able to order more luxurious and spectacular clothes, but keep in mind that the wait time to receive an order will vary depending on the dress in question. Some will arrive in less than a minute, but others may entail several hours of real-time waiting. And you don’t want your displays to be empty in the meantime, right?

Dresses waiting time and cost

You’ll need to think carefully about each order and complete the missions that the game gives you (hang five different colored dresses, hang up certain decorations, etc.) to gain experience and have access to an ever-growing catalog of garments.

Boutique with clients checking racks

Fashion Empire offers an incredibly simple control system that’s especially designed for touchscreens. At first, it may be a bit tricky to navigate the huge number of menus offered, but you’ll soon be flipping through them at full speed, while moving the camera around the store to organize all the elements in it in the most efficient way possible.


The game is free and doesn’t require a permanent online connection, although you will find paid events (for real money) that can help you expand your clothing catalog and accelerate your path to success. Your biggest problem will be looking away from your phone, because when your store is full of customers you won’t be able to stop playing. Amancio Ortega should be shaking in his boots!


Translated by Sarah Odebralski


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.