When talking about the king of enormous Asian online stores, Alibaba, there’s no need for introductions. In the last fiscal year, the group banked over 20 billion dollars, with 85% of that coming from its commerce division, leaving the international competitor Amazon in their dust. This is why, with this upcoming November 11th being considered a sort of Black Friday, known as “Single’s Day” in China, the numbers are going to go wild once again. Here we’ve got the inside scoop on how to buy on Aliexpress and take full advantage of the discounts that are about to be rolled out, and even get extra discounts using the official app.
What’s so special about 11.11 on Aliexpress
The so-called Single’s Day originated in China more than two decades ago as a day for young adults to “celebrate” being single by spending money via online shopping. This tradition has grown to the point of being embraced by the top distributors of online products and has even come so far as to be known as Asian Black Friday. Now, one may be known as the loneliest number but that’s not the idea on Single’s Day. It’s celebrated on the eleventh day of the eleventh month, a date formed completely by ones to represent the idea of individuality and commemorate singledom.
Aliexpress has used Single’s Day as sort of a springboard to grow exponentially on an international level, breaking all the existing sales records in the latest years. In fact, on the last 11/11 in 2016, sales reached 4,780 million dollars in a matter of one hour. This is due to the application of discounts on thousands of products that are already dirt cheap in most cases. Thanks to the enormous effort to internationalize their brand (in fact, just this week the brand opened a “pop up” space to present new products in the Madrid neighborhood of Malasaña), more and more online shoppers are willing to take give the online store a try.
Why it’s necessary to use the mobile app
Although the web version of the portal is both intuitive and secure, they’re making a huge effort to get potential customers to make purchases via the official Aliexpress app. The main incentive offered is the fact that, in addition to the discounts already applied on the products, in a lot of cases, there’s an additional discount applied for the mere fact of using the app to complete the purchase.
In addition to these discounts, individual vendors tend to offer coupons on their products for purchases over a certain amount, which you can store in your account to use whenever you want. What’s more, if you don’t have an account and you sign up as a new Aliexpress user, you get four dollars to spend on any purchase.
Aliexpress delivers world-wide and has even added PayPal recently as a payment method, making it even more attractive as a shopping alternative (even though the products still take weeks to arrive). After all, ordering products from half-way around the world at cut-rate prices has its drawbacks.
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